Mads Singers SEO Mastery Summit Saigon 10-13 2026
Presented by SEO.domains
Get your SEO SEO Mastery Summit Saigon 10-13 2026 tickets here:
Executive Summary
The interview features Mads Singers, founder and host of the SEO Mastery Summit Saigon, speaking with Yannis Divramis about his background, philosophy, and the upcoming 2026 summit in Ho Chi Minh City (Saigon).
Mads explains that although many people assume he is primarily an SEO expert, his core focus is leadership, management consulting, and business development, which he believes are the key differentiators in building profitable SEO-driven organizations. He emphasizes that SEOs often focus too much on tactics and not enough on monetization, systems, and people management, which limits financial growth.
Mads describes his multiple business ventures, including a recruitment company, a lead generation company, and a SaaS tool called HeyRamp, designed to support employee management, reviews, and performance development for growing teams. He highlights that his passion lies in helping SEOs and entrepreneurs scale by improving leadership rather than chasing incremental SEO technical wins.
The discussion then shifts to the SEO Mastery Summit Saigon, which Mads launched after success with online summits during COVID. He explains the reasons for hosting the event in Saigon: high-level attendee quality, strong international flight access, and a culture that encourages networking. Attendance is intentionally capped at 400 participants to maintain quality and meaningful interaction.
Mads outlines the event structure:
– Day 1 – optional mastermind for peer problem-solving
– Day 2 – longer workshops
– Days 3–4 – 30-minute talks, frequent breaks, and extended networking time
He emphasizes that networking and relationship building deliver more value than the talks themselves.
Advice for first-time attendees includes arriving early, using the Hoova event app to arrange meetups, talking with sponsors, and initiating conversations proactively—especially for introverts.
Regarding speakers, Mads says applications are competitive, and speaking ability and communication clarity matter more than expertise alone. He encourages aspiring speakers to practice through public-speaking formats before presenting to large audiences.
The interview closes with enthusiasm for seeing more attendees from Greece and an invitation to join the 2026 summit.
Mads Singers SEO Mastery Summit Saigon 10-13 2026 Full Interview
321, and we’re live. Hello. Hello, everybody. This is Yannis Dvramis from dvrams.com. And today, we’ll have the one and unique Mads Singers from, SEO Mastery Summit.
Hello, Mads. Hello. Hello, Yannis. How are you? I’m better and better, and this is a slogan.
Good. Good. How about you? I am fantastic. Fantastic.
Where, do we find you now? Where are you now? I have just returned back to this weekend. I’ve just gotten back from Chiang Mai SEO, and I’m now back in where I spent a good bit of my year, which is in Saigon in Vietnam. So now are you in Saigon, I think, right now?
I am. Yeah. Or Ho Chi Minh City. Ho Chi Minh. Same.
Same. Same. Same. Same. Same.
Okay. So, the first question I would like to ask you first, thank you for coming and joining, my little YouTube channel. And it is the first time for the Greek, I think, audience that we have, someone from the international SEO sphere, management sphere, human development, PR, HRM. And the first question is, who is Matt Singers? And before interviewing you, I’ll just ask this question as well.
And, here what it has returned. Yeah. Who is Matt Singers? Are you curious to learn? What’s that to be says about you?
Yeah. I I have I have no idea what it’s saying, but I hope it’s good. Thanks, Carlos. Good. Good question.
Is the answer. Matt Singer is not a singer. He’s a business management coach, consultant, and speaker. He has some key points about who he is. He found Matt Singer’s management, a coaching company focused on effective people management team is actually leadership.
Madsinger’s.com. It was the source. He’s also the creator of the SEO master’s company will know event in the SEO online business world. This was taken from James Stewart website. He has worked with big companies like, and IBM helping entrepreneurs in organization scale through better management.
Same source, james toley dot com. His training is based on the DISC personality framework, which he uses to teach applications for performance of the SIP. This is this that’s sources from everybody Wiki. And he also supports the podcast and management on management and with the SIP, everybodywiki.com is the source. Is that all It it sounds almost correct.
So I have not worked in Shell and Coca Cola, but I’ve worked with people from Shell and Coca Cola. But, otherwise, it’s pretty accurate pretty accurate. Yeah. How can someone like you do so many things? Because you also have a consulting company and a public relationship company, human growth company, and holding an SEO summit.
Yep. Yeah. I’m, I’m really bored, but luckily, I have a fantastic team. So I have a few different companies, as you said. Like, my my personal core passion is leadership and and management coaching and consulting.
That’s what I absolutely love doing more than anything. Besides that, we have a big recruitment company. So we do a lot of recruitment, particularly in South Africa, where we absolutely love to hire some amazing people. And, we help companies all around the world do that. So that’s called the risk of sourcing.
Then I have the SEO Mastery Summit, which we run currently once a year. So, it doesn’t take too much time, but it’s a it’s a great opportunity to bring together a lot of amazing people, to, yeah, host a lot of fantastic people in a great place like Saigon. So that’s great. Then I have a a cool SaaS tool called HeyRamp, and HeyRamp is, it’s all about sort of managing people in a tool. So, it’s a good tool to do one on ones, performance review, personality testing, and so on with, and that’s going fantastically well.
And then lastly, we have a a lead generation company that, yeah, that’s focused on generating leads mostly for ourselves and people around us. Nice. How was the name of the SaaS company? You talked about HeyRas. HeyRamp, r a m p.
Yeah. HeyRamp. And what does this tool, do? Yeah. So it’s it’s mostly for managing people you have on board.
So, I mean, if you have one or two people, you probably don’t need it so much. But if you have a a if you’re getting to five, ten, 20 people, then having a tool like HeyRamp to to manage the people and make sure they get good feedback and so on is is very good and very helpful. So that’s that’s what HeyRamp does. Okay. So you can find heyramp.com, and it also comes with a free trial.
Yes. Okay. Excellent. And, we’re going to talk about more the SEO Mastery Summit in Saigon. How how comes someone from management consulting get to a technical SEO thing?
Well, for multiple reasons. So I built my first content affiliate site back in 2007. So I, I have been in around SEO for many, many years. I probably know more about SEO than most people, but, I try not to talk about it so much because my my my big hesitation with SEO is that you have a lot of SEOs that know a lot of SEO, and they’re always trying to learn one more little thing. But their business skills and their management skills is often a lot less.
So the point is that when it comes to making money, it’s not the best SEO. It’s not the smartest people who make the most money. It’s typically the people with with a good combined skills. Right? So to succeed in the world of of SEO, if you look at most of the people in SEO that makes the most money, they’re not the best SEOs.
Every time you mentioned someone like Neil Patel, every SEO is hating on him because he’s very good at making money, and he’s maybe not that excellent at SEO. But, in the end of the day, being great at SEO and not making so much money is well, it it’s not what I recommend to do. Right? So my my whole focus and my, like, what I spend my the majority of my time on is really helping, SEOs, wherever they have agencies or in house or whatever. I really spend my time helping them become better at business and better at management because those are the things.
If you start growing your management skills and your business skills, that is what’s gonna enable you to make a lot more money. It’s not magically learning three more tricks about how to change schema or how to add some magical AI flip to something. Right? But but, generally, the money comes when you understand business and leadership and management, and and you’re able to to take that to a to another level. I’ve always looked at SEO as a as a great traffic channel.
So for all of our companies, like, if the way I look at SEO is this is a channel to generate traffic. It is not an occupation. Well, there there’s obviously people who are SEOs. But for me, SEO is a traffic channel, and it’s the the whole point is how can you generate the most value with traffic. Right?
Whereas a lot of the time, what I’ve seen over the years is that there’s SEOs that are really good at generating traffic, but they don’t know how to monetize it. Right? So they generate hundreds of thousands or even millions of traffic, and then they make $5 a month or $10 a month or something. Right? But but but, really, when you do all the hard work to get the traffic, the core thing to focus on is how to actually monetize it.
Right? So the business side of things is what I’m very interested in. And, yeah, the SEO Mastery Summit Saigon. I I’ve spoken at SEO events, probably hundreds by this time over the last, yeah, I don’t know, probably ten years, ten, eleven, twelve years. So I’ve been speaking for many years.
And, yeah, I I love sharing. And, for me, I see a lot of events around the world. Some events are good. Some are less good. And one of the benefits for me was with doing an event is very much showing people how to do it.
So, I I do believe we are one of the absolute best events in the world for for multiple reasons. But one of the key things for me, it’s not I I wish we were the worst because that would mean that when I go around to events all over the place that they were better, and that’s really the goal for me. So the goal for me is more better events all over the world. I I want more better events because I spend a lot of time and effort going to these events all all over the world. And, yeah, more of them doing better is is definitely great.
Okay. So, the question still remains the same. Why to start another SEO event? Why? Well, so when we started the SEO event, there wasn’t a lot around.
So we during COVID, I started out, an online summit, and we had a ton of following. So we had, after a couple of years, we had a following of about 13,000 people. So we had a a really great list. We had a lot of people that have been through our events online. And as soon as COVID stopped, there was no events.
And, I was very eager to get back into the world of events, so I figured let’s just do this thing in person. And, yeah, we started out. The question people often ask is why is it gone? It’s it’s a good question. The logical reason was I was here.
I was stuck in Vietnam for a lot of COVID, which was great. But, I was here, and, there’s a few things I’ve learned over the years. One of the big benefits from doing events in places that are a bit further from particularly English speaking countries is that when you go to a place like Vietnam, most people don’t send half their team. Right? So, typically, the people who show up is the business owners.
It’s the decision makers. So the average quality of people at the events are significantly higher. Whereas if you go to an event like Brighton SEO, it’s all and, again, there’s some great people, but it’s mostly people who work in an agency somewhere, work for themselves or whatever. But it’s often smaller, It it’s often smaller SEOs or it’s often SEOs that, you know, still still working in in sort of the degree thing. So you can obviously learn some things from them still, but, my my joy is definitely hanging around people who are who are doing business.
So I love spending my time at events, networking, and connecting with people. And the more people are doing business wise, the more they’re achieving, the more benefits I can help them with. So that’s a core thing of sort of the Saigon summit and and why it’s in Saigon. Yeah. I was looking at different locations in Asia.
Asia have a a lot of interesting spots, but Saigon is is definitely my favorite city. Some amazing rooftops, some amazing parties, and, yeah, generally, it’s it’s a really nice spot. I’m also very keen on making sure that when I do events that I do them in a city that have a a hop airport where a lot of planes come in and out because I always even in Europe, sometimes when I try and go around to events, sometimes you need to get two or three flights to get somewhere. So so doing it in a very large city that have a lot of international flights is is very helpful for people because if you’re coming from Europe or The US or Australia, if you only have to change flight once, that makes it significantly more likely you go than if you have to change twice. So, that’s, yeah, that’s a few of the reasons at least.
I think there are many, many reasons that you named here, but you said something that is very special, like, very remote, the place, the less people will come, and the people the quality of the people will be higher. So maybe the next event should be in the Himalayas, for instance. It’s quite as much. Well, that’s a combination. You need to make it accessible enough and, interesting enough for people to come.
Right? So one thing we do, we we always cut our tickets. We only sell 400. And we do that because, again, our goal is to increase the quality of people, not the quantity. So even though we could probably squeeze more in, our goal is to keep it at 400 attendees and just consistently year over year, keep increasing the quality of the audience so that the people who who come back and the the people who come for the first time, have an absolutely top notch experience.
Yes. And why not to increase the tickets? The place is quite remote. Yeah. It is quite remote.
But, well, it it takes a while to get there. It’s not remote. It’s Saigon is a 10,000,000 people city, so it’s, it’s not that remote. But, yeah, it’s it’s pretty simple. I mean, it’s what what we have found generally is that if we if we would sell more tickets, one, there would be a little bit less FOMO around it, and two, there would not necessarily it wouldn’t necessarily be more of the best people.
It would often be more more width in terms of the people coming. So what we generally see is that, you know, we we spend a lot of time encouraging the right people to come along to make sure that the quality of of the people is high. And, yeah, for me, what we what we have built here is is fantastic, and the feedback we have every year from our audience is is absolutely next level. So we are we are always excited to keep doing what we are doing. Yes.
For instance, I I will take the ticket today. Sure. But I’m not high quality of SEOs you are talking about. I run a small SEO agency in Greece, maybe some international clients, not many things to show. So I’m not the top notes of the people, but I would like to come.
Yep. So that’s not it doesn’t mean that only by reducing the number of the attendees will attract these people. Yeah. But it it’s always about getting a good mix. Right?
Because we have probably a 150, 200 very, very good people. And and with those people, there you obviously need to grow the circles around as well. Right? So the the the more good people you have to sprinkle in between, the better. And and what we see every year is a lot of people keep coming back year after year, and they all grow.
Right? So some of the people have been here been with us the last four years. So they have they have grown immensely in the last four years, particularly from the networking, from the event, and so on. Right? So from that point of view, they, you know, they’re some of the people that was maybe not at a high level a couple of years ago is maybe now taking it to that level because of the people they’ve met, because the relationships they’ve built, and what they’ve learned.
Right? Alright. So for this year, you’ll have 400 people in the Greek? Yes. With an accent.
With an accent. That’s good. Okay. So, the next question that comes to into my mind is that, about the sponsors. It says Yeah.
SEO Mastery Summit two thousand twenty six presented by seo.domains. Yes. Why? So that’s very simple. So we we have a bunch of sponsors every year, and most of them keep coming back, which is great.
And, we have a title sponsor, which is SEO Domains. And the reason why we have chosen to have a title sponsor is very simple because, they pay more money, and therefore, we can do a better event and get more free drinks to people and make sure the event have better food and all this sort of good stuff. So for us, it’s, simply a question of having a a higher tier, sponsorship. So we have had some amazing sponsors from day one that have been amazingly supportive and, is always asking us how they can pay us more money, to help to make their event even better. And, when people do that, we we try and give them the opportunity.
So that’s, yeah, that’s our focus. Yeah. Very nice. And about, the the agenda now. Yeah.
The event lasts four days, I think. Yeah. So it’s it’s a it’s set up as a four day event. The first day is optional. So on the first day, we we do a mastermind.
And the mastermind is very simple. We try and pair people up in groups that are relevant to their experience and what they’re trying to learn and what they’re struggling with. And on day one, you basically get to sit down with a group of people, sort of similar mindset in a similar situation, and have a, let’s call it, a heart to heart conversation. So sharing some of the problems you have and getting feedback from everyone else in the group about what what sort of things you could do and what their thoughts are and so on. And that’s probably the most valuable business improvement opportunity that you will see.
I first started doing masterminds about twelve, thirteen years ago, when I lived in The UK, and I have done at least a 100% then. But masterminds is is fundamentally the ability both to learn from other people around you. A lot of time people come in thinking, oh, but it’s just you know, the important thing is when I’m asking a question and people give me feedback. But you often learn just as much to hearing about what struggles other people have and what feedback they’re getting and so on. So very, very often in the masterminds I’ve been in, I’ve gotten just as much value, if not more, from the other people, the challenges they have, and the issues they have, and so on.
Right? So so that’s that’s day one. On day two, we have our main stage split in two. So we have two two rooms. And on day two, we are doing some workshops and, typically a little bit longer.
So it’s typically about one hour, presentations. And these presentations go into a little bit more depth about some of the key topics that are relevant. And then Thursday, Friday, we have main stage speeches, and they’re typically thirty minutes each. And the reason for that is very much that, again, with the workshops, we give people a bit more time to go in-depth. But what what we typically see is that a lot of the things can be communicated in twenty five, thirty minutes.
And our goal is really to make sure that we get best out of our speakers. Some of the the really, really good people coming along have a lot to share, obviously. But we’re very keen on on getting the best out of people and making sure things doesn’t get get, get too dry and and get dragged out. So, typically, thirty minutes is the speaking slot on the main stage. We generally have a lot of breaks, and we generally have a lot of long breaks.
And we do that for that simple reason that we want a lot of networking time. So I always tell people one of the most valuable things you can do is talk with people around you when you’re at these events. We record all our presentations, and we generally recommend for our attendees to spend as much time networking and connecting and so on. Because from my point of view, that is where the biggest value is. It’s, like, you cannot come like, you cannot compare meeting people in person with anything else.
Right? So generally in business and SEO and anything, the the sort of the whole sort of people to people, the whole connecting with people live, is absolutely the way to go. And this is, yeah, this is this is the big benefit. Obviously, again, you’ll come you’ll come many people come a long way from, and and you can obviously learn something from listening to to some good presentations, which is key as well. But the biggest value most people have is typically the in person connections.
Right? And that’s why, like, we typically do two hour lunch breaks, and we do half hour breaks in between many of the sessions. And and that’s really because I want people to spend a lot of time connecting with each other. So So the main event is just an excuse excuse to connect more people to do networking? That a big part of it.
Obviously, it’s a good mix. The the good thing about speeches is they often give people something to talk about. So if someone have a talk about AI, if someone have a talk about content or links, it gives people a really good starting point to, hey. What did you think about this? Oh, we don’t do link building like that.
We do it totally different. And so it’s always great starting point, and it’s straight great discussion points between people. And that’s one of the one of the key things as well. Alright. So, I found you we met first time in the Chiang Mai SEO Conference Two Thousand Twenty Five.
The first time Yeah. I thought you were there, it was in 2018 or earlier. Yeah. Probably ’17 or ’18. I don’t actually remember the first year.
But, yeah, something like that. The first time I went there was back in 2019 Yep. For me. Then I left because I had a friend of mine that recommended me to go to the Affiliate World Affiliate World, expos in Dubai, Barcelona, with 4,000 people, 3,000 people. And how about this?
Why they accept so many people? And I met very, very high high quality people there. And Yeah. And the ticket was a bit more expensive. You know that?
Yes. For sure. Yeah. I think affiliate world generally is different. Right?
I think, the world of SEO is definitely a little different from the world of affiliate. I I’m definitely personally less a fan of these sort of big trade shows with hundreds and hundreds of sponsors and so on. Right? Like, for me, again, as I said, the the core thing is connection. And the way I often evaluate events is, you know, the the average person I meet, how are they like to talk with?
Am I excited about the conversation? And the reality of for me is when I when I go to an event like Affiliate World I mean, they do some great events. But but when I go to an event like Affiliate World, I talk to a lot of people that have nothing common with with nothing particular to talk about. Right? Whereas when I go to a place like Chiang Mai or or Saigon, I talk with people who often have a much stronger relatability.
It’s often much more similar levels and so on. So that’s I would say that’s the biggest difference, if you will. I I I generally think I mean, that particularly in The US, they have a lot of these I call them trade shows, but they have a lot of these events where you have 100 of sponsors and, you know, most days, you just kinda walk around between sponsors. It’s a very different way of meeting people in my experience than than if you go to some of these good SEO events like Chiang Mai and Saigon and so on. It’s a very different way of meeting people.
And I believe one of the things that I focus on a lot at least is to make sure that the culture in our event is very friendly, and it’s super easy for people. Even if you’re there the first time, it’s super easy to get to know people. It’s super easy to connect with people and so on, which is one of my, core philosophies. And, again, as the host of an event, I I will happily stand on stage and tell everyone, come talk to me. Because, again, I I I believe as a host, part of my responsibility is to make sure everyone feels welcome and everyone is, you know, getting well connected and so on.
So I I put a lot lot of effort into taking everybody’s hand and saying hello to everyone and making sure that things are are a great experience. Yeah. That’s one thing I would like to add as a notice. The first time I went in CheckMySeo back in 2019, beef before COVID, I didn’t got it. I went there for four days only.
Lived in Desert Princess, another four star hotel that is like Marriott, and I didn’t mix with the people. I didn’t change exchange numbers with no one. I didn’t got it. You know? I’ve I felt, how can I say, very remote from the English speaking people, the Americans, from Craig Cabell, from Matt Diggity?
And I didn’t know why. So I had to redo the seminar to come back, in 2025 and to be open to stay in a hotel, with a traditional hotel, not a five star hotel. No. Then rent a motorbike there, eat foods from the stalls, start mingling with people. And I don’t think that I understand it completely right now, but it was more useful for me to stay longer, ten days, but it wasn’t enough.
So, what is the advice for the first camera in the in the conference. Do you are you focusing on attracting more new people or recycling the old ones? Because another thing that I saw in Chagma is that they are recycling the 98% of the people, 95. I I don’t think it’s it’s that money, but but our goal is typically about 40% of people. 40 to 50% of people have been there before.
Maybe not the year previously, but at at at a previous event. Right? So you you always want new blood because if it’s always the same people, that makes it less exciting. Right? So you you definitely always want some new people in between.
It’s definitely good to have people that have been around for a while, and that helps when you’re building culture of an event. When you have people that know what to expect and how things work, it it really helps make things flow, and it helps, make sure people are being greeted the right way. And, you know, like, my my sort of personal focus, as I said, is always making sure that even if someone is there for the first time, they feel super welcome and so on. And I I do believe that the the attitude generally of of our event is very welcoming and very friendly. And that’s a culture that you sort of build over time.
Right? Both obviously from your own personality, but it’s also built because a lot of people have come there. They have felt it themselves, and therefore, they treat other people the same way. Right? But, yeah, they’re definitely important to get new people along.
All also perspectives. Right? Like, if you’re always hanging around with the same five friends, you you always get the same perspective. So new people, it’s great to see, and it’s always good to see I I love when people do things differently. I love when people found new weird ways of making money, new weird ways of doing things.
Right? That that’s really cool. And, we we have every year, we always have a bunch of of new people who come in with lots of surprises and and so on. So so that’s fantastic. But, yeah, just in general recommendation, I I would say definitely definitely come a couple of days before if you can, before the event starts for two reasons.
Both of you are traveling far. You it’s not ideal to have jet lag. So the first day, you’re often, a little bit it’s a little bit difficult to sleep and so on. So a couple of days early is definitely a benefit. We also use the Hoover event app, which is fantastic because a lot of people, not just from the official event, but people themselves can also go in and schedule all sort of meetups.
So they can go in and schedule lunches and breakfast and dinner. What app will will you you’re going to use? It’s called Hoova. The same last name app? Same as in Chiang Mai.
Yeah. So and Hoova is, it’s a great app because it enables people to to schedule all these meetups. And, you know, again, you don’t have to necessarily just follow the event of the agenda of the event. Right? You can go and schedule your own meetups.
You can schedule your own things. So if last year, we had a bunch of people the day after the event. They went and did a tourist sightseeing and so on. So that there’s a ton of stuff that you can do. I think it’s there is an event still going on in Chiang Mai right now on thirty fourth with motorbikes.
Yep. Yep. A lot of the time with these events, those events both way before and way after. Right? So, it’s, yeah, it’s it’s exciting, and it’s a it’s a really good way to meet people.
What what I tend to say like, I again, I go to a lot of events, so I know a lot of people. But, typically, when I when I go to events for the first time, I really like coming in a day or too early because you’ll often find smaller groups of maybe five or 10 or 20 people. And it’s often when when you don’t know anyone, it’s often easier to get to know people in smaller groups. And then you you feel a lot more comfortable, when you walk into a room with 400 people. Right?
Like, if you walk in with to a room with 400 people on day one and you know no one, you know, that can be very scary, for some people if if they’re introvert, like I am at least. But when you when you get to know a few people upfront and so on, that that makes the whole experience a little bit easier. So. Yes. This this thing happened to me the first time in CheckMate.
I was intimidated because I just came, to the point that it started, opened the door, and there’s so 800 people there. And I was the only one from Greece. You know? And I I felt, the English people say blimsey. How do they say it?
Felt alone. Right. Okay. And do you believe that two days before is enough because someone from Europe, especially I think that many people come from Europe and The States. The trip takes one day, twenty four hours.
It it totally depends what you can afford. Right? Like and there’s two things in it. That’s because a lot of people have families. A lot of people have, different things they have to do.
A lot of people are working hard. Right? So it it definitely depends on what you can you can afford to take. How many days are the optimum, you know, in order to start our workshops? I would say maybe maybe ten days in total is probably not bad, or eight, nine eight, nine, ten days is probably a good time.
Particularly, again, depends depends who you are, what you’re excited about. Right? You if you love touristy stuff, if you wanna go check out the city, find a couple of people and, you know, go and try out them. Thanks. Okay.
Ten days is the optimum, I think. Yep. That sounds fair. Thank you. Okay.
And some final questions. But, what would be the main agenda? Would it be Black Hat SEO for this year? It would be SEO testing. AI, what would be the main agenda?
We we are generally trying to go very broad. So when we started out, like, we we generally touched on local SEO. We touched on ecom. We touched a little bit on some BlackHat. We touched a little bit on on content sites and so on.
My my whole philosophy is we can learn a lot from everyone. I I don’t niche down to a particular area of event because very often, the the combination is what make it makes it exciting. And, again, a lot of ecommerce people is used to being around ecommerce people, so meeting other people is great. Same same with anyone. Right?
So we we do try and have, sort of pretty broad spectrum of the type of SEO. Obviously, there will be some AI conversations because AI is big and it’s it’s popular. But at the same time, we also don’t want everything turning into an AI event just because it’s it’s big right now. Right? So SEO is still very valuable for many people, and it’s still a a great traffic source to bring in a lot of money.
So, so we wanna make sure that we keep sort of honing that. And I I think, you know, we’ve heard SEO is dead many, many times. And, I would I would say this way, we have never made as much money from SEO as we have this year. So, it’s there there’s always opportunities. Right?
Okay. So so you’re Matt Singers is still in SEO. He’s doing affiliate marketing, that stuff? Not not so much affiliate. No.
Mostly because we run a bunch of real businesses, we we’re mostly generating what what I found is that, you know, when running agencies is great, but it’s it’s more fun if you can help yourself make money. So so, we we definitely do very well on SEO for for quite a few of our brands. So that’s, yeah, that’s very beneficial. Okay. And, one more thing I would like to ask.
For instance, someone that comes from the first time, what is the main things you have to notice, you know, free advice, free things? Yeah. I I would say it it sounds easy. Don’t be shy. What I would say is and and what I do.
So whenever I go to a brand new event where I don’t know anyone, I know very few people, I have a couple of core things I do. Whenever I stand in line somewhere, I always just try and say hello to people in front of me or behind me and just say, you know, why are you here? What made you come to this event? And just start a little bit of conversation. The other thing I’ve always found is sponsors always want to talk.
Even if you’re not buying, they’re always eager to talk. Right? So, I a lot of events I go to, I always go around, talk with the sponsors, and so on because that’s a good way to get some connections. And I I very often, when you actually talk to sponsors like a a place like Brighton SEO, some of the sponsors are often the best people you’ll find. Right?
So so there’s often some very high level people in the sponsor booth, and you can have some really good conversations because they’re very eager to talk to you. Doesn’t mean you have to buy and doesn’t mean you have to put yourself under pressure. But that’s for me, that’s some of the easiest ways to sort of get started with conversations. And and one one question I like asking people, so when I build a little bit of relationship, it say something like, hey. You know, I’m looking for people doing this sort of thing.
Would you happen to know anyone you could introduce me to? Because a lot of the time that there’s people at these events that know a lot of people, and, and I I love doing it when I meet people. Right? Like, but but it’s it’s totally okay to ask people. It’s also totally okay.
Like, for most events, there’s a bunch of volunteers around and so on. It’s totally okay to say, hey. I don’t know a lot of people here. Do you know anyone? That would be cool for me to meet.
Right? That’s totally okay. Yeah. It is a little bit scary as an introvert to do this sort of stuff. But, again, business, networking, relationships, is the big differentiator in how much money people are making.
So if you wanna make more money from SEO, it’s one of the best ways. Exactly. How can someone become a speaker? So our speakers Are you a speaker? Will you be a speaker?
Will you be a speaker? I might. I haven’t decided yet on that. But, at seomasterysummit.com, we have a a speaker application. They have all the slots have been filled out for this year, but, we already have application coming in for next year.
So, Maybe ’28, maybe. 2019. 2027 definitely still have some open slots. So so yeah. What what are the criteria to to pick?
So the key thing I look for more than anything is actually speaking skills and ability. So there there are some people who are very smart, but they haven’t learned how to communicate well. And if you’re not great at communicating what’s in your head to people around you, then they’re not gonna benefit much from hearing you speak. Right? So the core focus from us is generally finding people who are good speakers.
I recommend to a lot of people who wanted to get into speaking, I recommend they go to something like Toastmasters or any other sort of public speaking forklift to to try it out and and do a little bit of speaking. Because reality is if you stand on a stage for the first time in front of 400 people, you are most likely gonna have a not the most exciting time of your life. Right? So the more you practice, the more you learn, the better you get, the more likelihood that you that you get to talk in front of a lot of people, at one of these bigger events. Yes.
But maybe this criterium is a bit exclusive to the non native English speaker, like the French, because we have a huge French community that is not being represented in the events. The we already have one French speaker. So, one Out of French. At least one. So what I would say is, again, like, the our our goal is obviously to make sure the audience have the best experience possible.
Right? So I’m also not a non native I’m also not a native speaker. So I Really? We had to learn as well. But the key thing for me is to make sure the audience get a great experience.
Right? So key key things is definitely on the practice side of things. Like, I I spend about before I ended up speaking myself, I I spend about five years practicing public speaking, doing a lot of speaking at smaller events, and so on. So I spent a lot of time I invested a lot of time and effort into learning to speak before I started doing it. Right?
So yeah. Definitely, it’s a possibility. Right? But, again, there’s many people, obviously, at these big events. There’s many, many people who want to speak.
But, again, we we need to find people who have, one, something good to share, and, two, have the ability to share it in a way that’s interesting for people to to experience. Okay. I still have many, many questions, but we’ll have to really to finish it, the live one now. But, but, do you have want something to add before we close? No.
I think it I think it’s good. I’m I’m excited to see, see more Greek people at the SEO Master Summit. And, I have a a bunch of good friends besides yourself. So, we have a couple of good Greek people that are hopefully gonna come along as well. But, yeah, I’m I’m super excited to see everybody.
And, yeah, thank you very much for hosting me in the podcast today. It was, it was a great chat. Thank you very much, Matshinger, for having you and this great conversation. See you at the seomasterysummit.com2026 in Saigon or Ho Chi Minh. And please subscribe to my YouTube channel.
It’s Yahoo International, and I will have more and more other things to speak about SEO and the SEO community. Thanks for watching. Bye. Bye, guys.
Claim your SEO quote today!
You can subscribe to our newsletter if you want to learn more about us and get on the first page of Google.
I am Yannis Divramis, I am a SEO Expert. I have been doing SEO since 2013.
I run the Divramis SEO Agency and I am very glad that you’ve watched this video and keep watching the other videos, because we are posting every month many videos about SEO.
So, if you run a website and want to rank higher in Google, you can ask now for a website promotion offer and get a quote for us.
Ask now for a website promotion offer