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Discover the SEO packages offered by Divramis SEO Agency! From cheap to professional packages for website promotion and first place in Google, suitable for small and local businesses, e-shops and new websites. Analyze what each SEO package includes, our offers and prices. Take your business to the top of searches with the best SEO optimization services. Learn how to choose the right SEO package for your needs and see differences between the available SEO packages. Gain a competitive advantage with competition analysis!

SEO Starter	SEO Pro	SEO Expert
10 articles in informational blogs (1 500–4 000 words, unique, SEO-optimized, Tier-1)	20 articles in informational blogs (1 500–4 000 words, unique, SEO-optimized, Tier-1)	50 articles in informational blogs (1 500–4 000 words, unique, SEO-optimized, Tier-1)
+ 100 “Tier-2 backlinks” per article	+ 100 “Tier-2 backlinks” per article	+ 100 “Tier-2 backlinks” per article
+ 100 backlinks to the target page	+ 100 backlinks to the target page	+ 100 backlinks to the target page
10-20 keywords	10-20 keywords	10-20 keywords
+ extra SEO bonus	+ extra SEO bonus	+ extra SEO bonus
499€ One Time Or Recurring!	999€ One Time Or Recurring!	1999€ One Time Or Recurring!

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SEO Packages: How to Choose the Right Plan for Your Business

YANNIS DIVRAMIS•December 9, 2025•22 min read|4363 words

If we’re honest, “SEO packages” can mean almost anything depending on who’s selling them. One agency’s “Starter Plan” might be a few blog posts and some vague “optimization,” while another’s includes deep technical audits, link building, and conversion tracking.

So how do we cut through the noise and choose SEO monthly packages that actually move the needle, without wasting budget or getting locked into a black‑box contract?

In this guide, we’ll break down how SEO service packages work, what fair SEO pricing packages look like, and how to evaluate options whether you’re a local shop, an e‑commerce brand, or a growing B2B company. Our goal is simple: help you choose an SEO package that fits your goals, your stage of growth, and your budget, and avoid the offers that sound good but don’t deliver.

Key Takeaways

• SEO packages are bundled monthly retainers that should combine strategy, technical SEO, on‑page optimization, content, links, and reporting—anything missing from these pillars is usually not worth the spend.
• Different SEO packages (local, national, e‑commerce, enterprise, and hybrids) work best for different business models and competition levels, so you should choose a package that matches your goals, geography, and growth stage.
• SEO pricing packages vary widely because of factors like competition, site condition, scope of services, locations, content volume, and team seniority—meaning the “right” budget depends on what it realistically takes to compete.
• Affordable SEO packages focus on high‑impact work and transparent deliverables, while cheap SEO relies on shortcuts like guaranteed rankings, mass low‑quality links, spun content, and black‑box reporting—red flags you should avoid.
• For small businesses, the most effective SEO monthly packages emphasize an initial audit and roadmap, Google Business Profile optimization, core page improvements, citations, focused content, and local link building tied directly to leads and revenue.
• The best SEO packages provide a clear 90‑day plan, ongoing flexibility, and transparent reporting against business metrics (leads, sales, ROI), making SEO a long‑term, compounding growth channel rather than a one‑off project.

What SEO Packages Are and How They Work

At a basic level, SEO packages are bundled sets of services designed to improve your website’s visibility in search engines over time. Instead of paying separately for every task, keyword research, content, technical fixes, link building, you pay a fixed fee for a curated mix of activities each month.

Most SEO packages are offered on a monthly retainer. That’s because SEO is not a one‑time switch: it’s an ongoing process of testing, improving, and responding to competitors and algorithm changes.

Core Components Commonly Included in SEO Service Packages

While every provider structures their SEO packages differently, effective plans tend to include versions of the following:

Discovery and Strategy

• Business and audience analysis
• Competitor research
• Keyword research and mapping (which pages should target which terms)
• SEO roadmap: what we’ll tackle in the first 3–6 months

Technical SEO

• Full technical audit (crawlability, indexing, site structure)
• Speed and Core Web Vitals recommendations
• Mobile‑friendliness checks
• Fixing broken links, redirect issues, duplicate content, and index bloat

On‑Page Optimization

• Optimizing title tags, meta descriptions, headers (H1–H3), and URLs
• Improving internal linking and site navigation
• Updating existing content for better relevance and search intent
• Schema markup (structured data) where appropriate

Content Strategy & Creation

• Topic and content calendar planning
• SEO‑optimized blog posts, guides, and landing pages
• Content refreshes for older posts that are slipping in rankings

Off‑Page SEO & Link Building

• Backlink analysis (to you and competitors)
• White‑hat link acquisition (guest posts, digital PR, resource links)
• Reputation management and brand mentions

Analytics, Reporting & Strategy Adjustments

• Google Analytics and Google Search Console setup/cleanup
• Monthly or bi‑weekly performance reports
• Clear commentary: what’s working, what isn’t, and what we’re doing next

Any SEO service package that skips strategy, technical health, or measurement is usually not worth the spend.

Types of SEO Packages (Local, National, E‑Commerce, and More)

Search strategies differ depending on who you sell to and how you sell, so SEO pricing packages are often grouped by type:

Local SEO packages

Best for businesses serving a specific geographic area (restaurants, clinics, trades, multi‑location retail). Focus areas include:

• Google Business Profile optimization
• Local citations (directories like Yelp, industry directories, local chambers)
• Location page creation and optimization
• Localized content and review generation strategies

National or “Standard” SEO packages

For brands selling across a country or internationally, without a physical location being the main driver. Typically emphasize:

• Broader keyword targeting (informational and commercial)
• Thought‑leadership content and linkable assets
• Strong technical and content frameworks for scale

E‑commerce SEO packages

Tailored for online stores and marketplaces. These usually include:

• Category and product page optimization at scale
• Faceted navigation and indexation strategy
• Schema for products, reviews, and inventory
• Content to support product discovery and comparisons

Enterprise SEO packages

For large sites (often 10,000+ pages) or big brands. Focus on:

• Cross‑department coordination (dev, content, legal)
• Governance, SEO processes, and playbooks
• Advanced technical and international SEO

Specialized or hybrid packages

Sometimes we’ll combine local + e‑commerce, or SEO + content marketing, or SEO + CRO (conversion rate optimization) when that makes sense for business goals.

Who SEO Monthly Packages Are Best Suited For

SEO monthly packages work best when:

• You want consistent growth, not a one‑off traffic spike.
• You can commit for at least 6–12 months. Sustainable SEO gains usually take a few months to show up meaningfully.
• You have a site with some foundation. Even a basic site is fine, but a completely empty or broken site might need an initial project first.

Monthly SEO packages for small businesses are particularly effective because they provide structure: a set number of hours and activities each month, prioritized to get the highest ROI from a limited budget. For larger companies, retainers ensure the SEO team is continuously optimizing, not just reacting once a year.

If you’re looking for a “set it and forget it” miracle, SEO packages monthly probably aren’t for you. But if you’re ready to treat organic search as a core marketing channel, they’re often the most efficient way to manage the work.

SEO Pricing Packages Explained

One of the most confusing parts of choosing SEO packages is understanding why pricing can range from $200 to $10,000+ per month. Let’s demystify how SEO pricing packages are usually structured and what actually drives costs.

Common SEO Pricing Models (Hourly, Project, Monthly Retainer)

Most legitimate providers use one or a combination of these models:

Hourly consulting

• Common for audits, training, or strategic input.
• Rates often range from $75–$250+ per hour depending on experience and region.
• Good when you have internal resources and just need expert direction.

Fixed‑scope projects

• Examples: one‑time SEO audit, SEO migration support, or content strategy build‑out.
• Usually priced per project (e.g., $1,500–$10,000+), depending on site size and complexity.
• Useful if you’re redesigning a site or want a deep diagnostic before committing to monthly SEO packages.

Monthly retainers (SEO packages monthly)

• The most common for ongoing SEO.
• You pay a recurring fee for a defined stack of services and deliverables.
• Often tiered by level (Starter, Growth, Enterprise) based on hours and complexity.

Some agencies also offer performance‑based SEO, but be cautious: search results are influenced by many factors, and anyone guaranteeing specific rankings for cheap is usually cutting corners.

What Affects the Cost of SEO Packages

When we build SEO monthly packages, we look at several variables that directly impact effort:

Competition in your niche

Ranking for “emergency plumber [city]” or “best CRM” is much harder than for a long‑tail keyword in a niche B2B space. More competition = more content, more links, and more strategic work.

Current state of your site

• Is the site technically sound or full of errors?
• Do you have any content?
• Have you been hit by penalties or spammy link building in the past?

The more cleanup and foundational work needed, the higher the initial cost.

Scope of services included

Affordable SEO packages with basic on‑page optimization and light content support will cost less than full‑funnel SEO that includes technical fixes, content production, digital PR, and CRO.

Number of locations and markets

Multi‑location local SEO packages, or campaigns spanning multiple countries/languages, require more research, more pages, and more management.

Content volume and quality level

High‑quality, well‑researched content that’s actually worth ranking isn’t cheap. If a package includes substantial content creation, that will be reflected in pricing.

Experience and team makeup

A senior strategist, technical SEO, content strategist, and writer all working in sync will cost more than a single generalist, but the impact is usually far greater.

Average Price Ranges for Different Types of SEO Packages

Every market is a bit different, but in US/UK/CA markets, we generally see:

• Very low‑cost SEO packages ($100–$300/month)
• Usually automated, templated, or outsourced at scale.
• Often focus on superficial tasks like directory submissions or generic blog posts.
• High risk of “cheap SEO” tactics (we’ll cover the red flags shortly).
• Affordable SEO packages for small businesses ($500–$1,500/month)
• Suitable for local businesses and early‑stage companies with modest competition.
• Expect a focused scope: core technical fixes, priority page optimization, and targeted content support.
• Best when tightly aligned to clear goals (e.g., more local leads from 3–5 core services).
• Growth‑oriented SEO packages ($1,500–$5,000/month)
• Typical for growing B2B, SaaS, and e‑commerce sites.
• Include a more robust mix of technical SEO, content strategy, content production, and link acquisition.
• Good for competitive markets where you need to outrank serious players.
• Enterprise or complex SEO packages ($5,000–$20,000+/month)
• For very competitive niches, big brands, or very large sites.
• Deep involvement across teams, often including consulting on product, UX, and experimentation.

The right price range for you depends less on what you want to pay and more on what it realistically takes to compete in your space. That’s why a good provider will start with discovery and an honest assessment of what’s required before recommending any SEO pricing package.

Affordable SEO Packages vs. Cheap SEO: Knowing the Difference

We see this a lot: a business tests SEO, gets burned by a low‑cost provider, and then decides “SEO doesn’t work for us.” In reality, SEO can work, but cheap SEO almost never does in a sustainable way.

Affordable SEO packages are about value: getting the right work done at a price that makes sense for your stage. Cheap SEO is about cutting corners: automating, outsourcing, or faking results to justify an impossibly low fee.

Red Flags in Low‑Cost SEO Packages

Here are warning signs we recommend watching for before you sign anything:

Guaranteed rankings or traffic in a short timeframe

If someone guarantees “#1 rankings in 30 days” for competitive terms, they’re either lying or planning to use risky tactics that can harm you later.

No clear deliverables or strategy

Vague promises like “We’ll do SEO for your site” with no breakdown of tasks, timeline, or reporting are a major red flag.

Heavy emphasis on link quantity, not quality

• Claims like “1,000 backlinks per month” at very low budgets.
• No detail on where those links come from.
• Links primarily from irrelevant, low‑quality, or PBN (private blog network) sites.

No access to your accounts or data

If they insist on controlling Google Analytics, Google Search Console, or your CMS logins without granting you access, walk away.

Auto‑generated or spun content

Cheap packages often churn out thin, generic posts that don’t reflect your brand voice or expertise. These rarely rank, and can even hurt you.

One‑size‑fits‑all SEO packages

Every site gets the same checklist, regardless of industry, size, or goals. SEO is methodical, but it’s not identical for everyone.

How To Maximize Value From an Affordable SEO Package

If your budget is limited, and for many small businesses it is, there are smart ways to get more from small business SEO packages without overextending:

Prioritize ruthlessly

Ask the provider to focus the first 3–6 months on the highest‑impact opportunities:

• Fixing critical technical issues that block crawling and indexing.
• Optimizing core service or product pages that are closest to revenue.
• Building or improving your Google Business Profile and key local citations.

Handle what you can in‑house

If your team can help with content drafts, local outreach, or implementation of simple technical changes, say so. Good partners will adjust the package to focus on strategy, audits, and the work you can’t easily do yourself.

Choose depth over breadth

You’re better off doing a few things well than doing everything superficially. An affordable SEO package that deeply optimizes 10–20 priority pages may outperform a cheap one that “touches” 200 URLs lightly.

Commit to a realistic timeframe

If you can only afford 3 months, SEO is probably not the right channel yet. We recommend planning for at least 6–12 months of consistent effort, even with a smaller package.

Demand transparent reporting

Ask to see exactly what was done each month and how performance is trending, rankings, organic traffic, and, most importantly, leads or revenue where possible.

Affordable SEO packages should feel like a partnership to grow your business strategically, not like paying for a black‑box checklist you never see or understand.

Small Business SEO Packages: What You Really Need

Small businesses are often sold either way too little (“We’ll submit you to 50 directories.”) or way too much (“Enterprise SEO Suite.”). The best SEO packages for small business sit in the middle: focused, realistic, and tied to revenue goals.

Essential Deliverables in SEO Packages for Small Business

For most small businesses, especially local or service‑based, we recommend SEO packages that cover these essentials:

Initial SEO audit and roadmap

• Technical health check
• Content and keyword gap analysis
• Competitor overview
• 3–6 month action plan broken into phases

Google Business Profile (GBP) optimization

• Complete and optimize your profile (categories, services, photos)
• Set up FAQs, messaging (if relevant), and UTM tracking
• Guidance on review generation and response

On‑page optimization for core pages

Usually 5–20 key pages: home, service pages, contact, and high‑value blog posts. Work includes:

• Keyword mapping and on‑page recommendations
• Title, meta, header, and copy refinement
• Internal links and calls‑to‑action improvements

Local citations and directory cleanup

• Ensure NAP (Name, Address, Phone) consistency
• Claim and update key business listings
• Remove or correct duplicates where possible

Content plan aligned with local or niche intent

• Answer common customer questions in blogs and guides
• Highlight case studies, testimonials, and local projects
• Support long‑tail keywords that convert better than broad, generic ones

Basic link building and reputation support

• Local sponsorships, partnerships, community sites
• Industry directories with real value
• Outreach for a few quality links each quarter

Clear reporting tied to leads or sales

• Calls, form fills, bookings, tracked where possible
• Month‑over‑month changes in visibility and traffic

If a small business SEO package looks impressive but doesn’t clearly connect to more leads or revenue, it’s probably not the right one.

Monthly SEO Packages for Small Businesses on a Budget

When budgets are tight, we prioritize activities that have compounding benefits over time. A lean but effective monthly SEO package for small businesses might include:

• Month 1–2
• Full audit, keyword research, and roadmap
• Fix critical technical issues
• Optimize Google Business Profile and key citations
• Optimize 3–5 highest‑value pages
• Month 3–4
• Continue optimizing remaining priority pages
• Launch a consistent content rhythm (e.g., 1–2 posts/month)
• Start targeted local link building and outreach
• Month 5–6 and beyond
• Double down on what’s working (specific service pages, certain blogs, local keywords)
• Add more content in proven themes
• Experiment with CRO improvements on top‑performing pages

With monthly SEO packages for small businesses, the key is realistic expectations. You’re unlikely to outrank national brands overnight, but you can dominate in focused local terms and niche topics that your ideal customers actually search for.

Local SEO Packages for Location-Based Businesses

If you rely on foot traffic or local service areas, think dentists, lawyers, contractors, gyms, then local SEO packages are often a better fit than generic SEO plans.

Local SEO is about one central question: “Who shows up when someone nearby searches for what you offer?” SEO packages tailored for local visibility lean heavily on maps, reviews, and proximity signals.

Key Elements of a Strong Local SEO Package

A well‑built local SEO package usually includes:

Google Business Profile optimization and management

• Category selection and refinement
• Service area or address settings
• Regular posts, photo uploads, and offer updates
• Review generation workflows and response templates

Local landing pages

• Individual pages for each location or service area
• Unique content (not just copy‑pasted city names)
• Localized FAQs, case studies, and testimonials

Citation building and cleanup

• Focus on relevant directories (industry + local)
• Ensuring consistency of NAP details across platforms
• Monitoring for duplicates and incorrect listings

Localized content marketing

• Blog posts and guides about local issues, regulations, events, or case work
• Content that naturally earns local links and shares

Review and reputation strategy

• Systems for requesting reviews ethically
• Responses that reinforce key messages and keywords
• Monitoring and addressing negative feedback promptly

Local link building

• Partnerships with local organizations, charities, and events
• Sponsorships and local PR
• Press mentions in local and regional publications

Local SEO Packages vs. General SEO Packages

How do local SEO packages differ from more general or national SEO packages?

• Search intent focus

Local SEO targets “near me,” “[service] in [city],” and map‑pack results first. General SEO targets broader informational and commercial keywords across wider geographies.

• Data and tools emphasis

Local SEO relies heavily on tools and data specific to maps, GBP, and local rank tracking. General SEO leans more on large‑scale keyword research and content analysis.

• Content strategy

Local SEO content is often more service‑ and location‑specific. National campaigns skew toward comprehensive guides, comparisons, and thought leadership.

• Link strategy

Local SEO focuses on locally relevant sites and organizations. General SEO targets industry authority sites, media outlets, resource hubs, and influencers.

If you’re a location‑based business, local SEO packages typically deliver better ROI than generic SEO packages because they concentrate on where your customers are actually searching, within a defined radius around your business.

What To Look For in the Best SEO Packages

Not all SEO packages are created equal. Two providers can use the same buzzwords, but one will treat your business like a long‑term partner while the other treats it like a line item.

The best SEO packages balance strategic thinking, technical expertise, quality content, and clear communication.

Must-Have Features in Modern SEO Monthly Packages

When we evaluate or design SEO packages monthly, we look for these must‑have features:

A clear strategy, not just a task list

There should be a documented plan that ties activities to outcomes: traffic, leads, sales. Every month’s work should ladder up to that plan.

Technical SEO baked in, not optional

If technical health isn’t addressed, all the content and links in the world won’t help. The best SEO service packages always include at least an initial technical audit and follow‑up implementation.

Content with real expertise

• Writers who understand your industry (or are willing to learn).
• Content that answers real questions with depth, not just keyword stuffing.
• A process for reviews and approvals so your brand voice is preserved.

Ethical, sustainable link building

• Focus on quality over quantity.
• Transparency about how links are acquired.
• No reliance on spammy link farms or PBNs.

Measurement and alignment with business metrics

The best SEO packages report on rankings and organic traffic, but also on leads, conversions, and revenue where tracking allows.

Flexibility to adjust

Markets change, competitors move, Google updates. Good monthly SEO packages allow the mix of tasks to shift based on what’s working, instead of rigidly repeating the same checklist.

Reporting, Communication, and Transparency Standards

Strong execution without clear communication still feels like guesswork from your side. When assessing SEO packages, we’d look for:

• Regular reporting cadence

Monthly at minimum: complex projects may benefit from bi‑weekly or weekly check‑ins.

• Plain‑language explanations

You should understand, in normal business language, what was done, why it matters, and what’s next.

• Access to tools and accounts

You should own your Google Analytics, Google Search Console, tag manager, and CMS logins, not the agency.

• Visibility into tasks and time allocation

Some teams share a task board or outline each month’s plan. This level of openness separates the best SEO packages from the rest.

• A single point of contact

Someone responsible for strategy and communication, not just a support inbox.

If a provider resists sharing details, avoids questions, or can’t reasonably explain their approach, they may not be the right partner, no matter how attractive their SEO pricing packages seem on paper.

How To Compare and Evaluate Different SEO Packages

Once you’ve gathered a few proposals, the hard part begins: choosing among them. Instead of comparing only on price or the number of “items” included, we recommend evaluating SEO packages against your specific goals, context, and timeline.

Questions To Ask Before Choosing an SEO Package

Here are key questions we’d ask any potential partner:

What’s your process for understanding our business and audience?

Good SEO starts with discovery, not assumptions.

What does the first 90 days look like in this package?

Look for a clear plan: audits, quick wins, foundational work.

How do you decide what to work on each month?

Their answer should involve data, priorities, and impact, not just a fixed checklist.

What deliverables will we see, specifically, every month?

Examples: X pages optimized, Y content pieces, Z technical fixes, link outreach activity, etc.

How will we measure success together?

Rankings alone aren’t enough. You want a focus on leads, sales, or other business metrics.

Who will be working on our account?

Names, roles, and experience levels. Senior oversight matters.

What happens if we want to pause, change scope, or exit?

Understand contract terms and flexibility upfront.

How To Match SEO Packages to Your Goals, Industry, and Timeline

To make a smart choice, we like to map offers against three dimensions:

Goals

• Lead generation vs. brand awareness vs. online sales.
• Short‑term: fix critical issues, get some wins.
• Long‑term: build a sustainable organic channel.

Industry and competition level

• Highly regulated or technical? You may need more specialized content support.
• Extremely competitive? Expect to invest more in content and links.
• Hyper‑local? Local SEO packages with strong GBP and review strategies may be enough.

Timeline and expectations

• If you need ROI in 30 days, SEO alone isn’t the right tool: pair it with paid search or other channels.
• If you can invest for 6–12 months, SEO monthly packages can become a major growth engine.

We often recommend small business owners start with a smaller but focused package and scale up once results and revenue justify the increase.

Deciding Whether You Need a Custom SEO Package

Predefined SEO pricing packages work well for many scenarios, but there are times when a custom plan makes more sense:

• You have multiple sites, regions, or brands

Coordination complexity often requires a bespoke approach.

• You’re mid‑migration or planning a major redesign

You’ll need heavy upfront technical and strategic work, which doesn’t fit neatly into standard SEO packages.

• You already have in‑house SEO or content resources

In that case, we might structure a package around strategy, audits, and high‑level consulting, leaving execution to your team.

• You have very ambitious growth targets in a tough niche

Cookie‑cutter packages usually won’t provide the depth you need.

If none of the off‑the‑shelf SEO packages you’re seeing seem to map cleanly to your situation, it’s reasonable to ask for a custom proposal. A good provider will be willing to adapt, not just force you into a template.

Conclusion

SEO packages don’t have to be mysterious. When we strip away the jargon, a good SEO monthly package is simply a structured, repeating plan to make your site easier to find, more useful to visitors, and more profitable for your business.

The key is alignment: matching the type of SEO package, local, national, e‑commerce, or hybrid, to your actual goals, geography, and stage of growth, and then choosing the level of investment that realistically lets you compete.

If you remember nothing else, keep these principles in mind:

• Avoid “too good to be true” cheap SEO. Affordable SEO packages are about doing the right things efficiently, not cutting vital corners.
• Prioritize strategy and transparency. The best SEO packages explain what they’re doing, why, and how it connects to revenue.
• Think in 6–12 month horizons. Organic search is a compounding asset, not a quick hack.

When we approach SEO as an ongoing partnership rather than a one‑off project, SEO service packages become powerful tools: predictable, trackable investments that can transform search from a guess into one of your most reliable growth channels.

Frequently Asked Questions About SEO Packages

What are SEO packages and how do they work?

SEO packages are bundled sets of services—like technical audits, keyword research, on-page optimization, content creation, and link building—delivered for a fixed monthly fee. Instead of paying for each task separately, you get a curated, ongoing plan designed to improve search visibility and revenue over time.

How much do SEO packages typically cost per month?

In US/UK/CA markets, very low-cost SEO packages start around $100–$300/month, but are often low-value or risky. Solid small business SEO packages usually range from $500–$1,500/month. Growth-focused plans for competitive niches often run $1,500–$5,000+, while complex enterprise SEO can cost $5,000–$20,000+ monthly.

What’s the difference between affordable SEO packages and cheap SEO?

Affordable SEO packages focus on value and realistic scope—prioritized technical fixes, core page optimization, targeted content, and ethical link building. Cheap SEO relies on shortcuts: spun content, automated directory spam, massive low-quality links, vague deliverables, and “guaranteed rankings,” which can waste money or even cause penalties.

How do I choose the best SEO package for my small business?

Start with your goals (leads, calls, bookings) and competition level. Look for SEO packages that include an initial audit and roadmap, Google Business Profile optimization, on-page work for 5–20 core pages, local citations, a focused content plan, ethical link building, and transparent monthly reporting tied to leads or sales.

Do I really need ongoing monthly SEO packages, or is a one-time project enough?

A one-time SEO project can fix major issues or guide a redesign, but search is not static. Algorithms, competitors, and user behavior change continually. Monthly SEO packages let you test, refine, publish new content, earn links, and respond to updates, turning SEO into a compounding, long-term growth channel.