11 REASONS TO DO SEO
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I am Yannis Divramis.
I am an SEO expert from Greece.
We will see 11 reasons to do SEO.
Why do SEO?
SEO is the Search Engine Optimization and it has to do with organic ranking in Google.
In Google’s search results we see organic rankings.
SEO is very very important for key phrases and your website.
1. SEO OFFERS BETTER TARGETED AUDIENCE THAN ANY OTHER ADVERTISING MEDIUM
You can target your audience specifically.
If you have a small niche you can do SEO for this niche and cover this niche with posts and pages.
It is very difficult to do that with Google Ads because Google Ads are very broad matched and many clicks are wasted.
Many people are not interested to click and see about you.
So you are taking a lot of impressions and not many clicks.
With SEO is a bit different, especially with AI Overviews.
We have the great decoupling in SEO.
You get more impressions and less clicks.
SEO is better than any other advertising medium.
2. SEO IS THE MOST ECONOMICAL WAY COMPARED TO ANY OTHER ADVERTISING MEDIUM
It is economical because it is better targeted.
You can waste a lot of money doing Google Ads, Facebook Ads, TikTok Ads and still getting no results.
Some markets can’t be covered with Google Ads.
For instance, SEO services are not a good fit for Meta Ads and Google Ads.
I spent many money on Google Ads and I had no leads.
SEO is the most economical way to find new customers and new leads compared to any other advertising medium.
3. IMPLEMENT AN OVERLAP STRATEGY DO BOTH SEO AND GOOGLE ADS AND EVERYTHING
SEARCH EVERYWHERE OPTIMIZATION
You can do both SEO and Google Ads and have more results.
Because people will see your brand more, and many people will buy from you if they see you more.
Many people buy from someone if they see them 7 – 12 times.
You need more than one point of contact.
If someone sees you on the first page of Google for the first time, they have to see you more often in order to buy from you.
It is what Neil Patel says about Search Everywhere Optimization.
We need to be optimized for Google Ads, for Google Business Profile, for SEO parasites, for organic results, for AI, and for social media.
Also read: GOOGLE CORE UPDATES HOW TO AVOID FALLING INTO SEARCH ENGINES.
4. SEO IS LONG-TERM, IT HAS LONG-TERM RESULTS
If you stop Google Ads now, your traffic will be gone.
SEO is a long-term process and has long-term results.
If you start doing SEO now and keep doing it for a year, and then you stop it, you will still see results.
The results will diminish over time if you stop SEO, but you will still see some results.
5. SEO HAS A GREATER RETURN ON INVESTMENT ROI
That means if you do SEO for 1.000$ per month, you will havea 100% return.
You have a great Return On Investment with SEO.
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If you want to do SEO, we do SEO in English and Greek.
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6. WITH SEO YOU CAN RANK MORE KEYWORDS AND KEYPHRASES THAN WITH ANY OTHER CAMPAIGN ON GOOGLE
If you see my blog I have many key phrases about SEO.
You should pay attention to people also search for section on SERPs.
You will find many key phrases.
Also you can use YouTube videos for Google ranking.
YouTube is the second biggest search engine in the world apart from social media.
YouTube videos rank on Google.
With SEO you can rank for more keywords and key phrases than any other campaign on Google.
The 15% of the keywords are now searches every year and they were never searched in Google before.
7. WITH SEO YOU EARN THE RESPECT OF ALL CUSTOMERS, COMPETITORS AND SUPPLIERS, IT ACTS AS A STATUS SYMBOL
This is true.
But this is not happening if you pay for Google Ads.
Do your own research and you will see the same.
If you see your competitor to rank first on Google you will get jealous of them but also respect them.
Also read: GONE! MY SITE DISAPPEARED FROM GOOGLE NOW WHAT?
8. WITH SEO YOU CAN DO BETTER SCALING IN ANY MARKET YOU WANT
If I pay 1.000€ for SEO per month and lose a client with 1.000€ per month, then I can do SEO with 2 customers and 2,000€ per month.
Scaling is better with SEO than any other medium because you can’t scale the same with Google Ads or Meta Ads.
You can pay double money but you will not get double results.
If this problem didn’t exist, the huge companies would outrank every other competitor and would take the 100% of the market.
9. WITH SEO YOU CAN DOMINATE THE FIRST PAGE OF GOOGLE WITH MORE THAN ONE SITE
You can have more than one site.
I have Pmar for Greek market and other sites for SEO.
You can use Reddit, Medium, social media etc.
10. WITH SEO YOU CAN DOMINATE LOCAL RESULTS, ORGANIC RESULTS, PLACES, IMAGES, VIDEOS, YOUTUBE, GOOGLE NEWS, AI OVERVIEWS, ETC.
If you search on Google about SEO we have AI Overviews but apart from this we have other results like images, videos, news, forums and more.
You can have organic results, places, videos, images, news etc.
This is why you need to do SEO.
With SEO you will have long-term results and more results and any other thing.
Also read: Digital Marketing Trends for 2025: A UK Author’s View #DIVRAMIS.
11. WITH SEO YOU HAVE A BETTER CONVERSION RATE TO CUSTOMERS CRO OPTIMIZATION
That means you have better results with 1.000 impressions if you close one customer than if you have 1 per thousand impressions on the closing rate.
This closing rate doesn’t exist in other advertising mediums, especially on social media.
But you can give everything a try.
You need to do everything.
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I am Yannis Divramis, I am a SEO Expert.
I run the SEO Agency Paramarketing and I am very glad that you’ve watched this video and keep watching the other videos, because we are posting every month many videos about SEO.
So, if you run a website and want to rank higher in Google, you can ask now for a website promotion offer and get a quote for us.
I am Yannis Divramis and I will see you on the next video.