GOOGLE CORE UPDATES HOW TO AVOID FALLING INTO SEARCH ENGINES

This is Yannis Divramis.

I am an SEO expert from Greece.

I have been doing SEO since 2013.

My SEO Agency is called Divramis SEO Agency.

We are also an International SEO Agency for the United States and other parts of the world.

You can subscribe to our newsletter if you want to learn more about us and get on the first page of Google.

June Google Core Update 2025

3 UPDATES FROM 5 THE PREVIOUS YEAR

FALL IN TRAFFIC FROM 30% TO 58%

If you want to get on the first page of Google you can ask for a quote!

We are in the middle of a huge Google Core Update.

It started on the 30th of June and it will be completed in the next 3 weeks.

This is public information.

We can see it in Google’s search status dashboard.

Also the SEO community talks about Google June Core Updates.

Some sites will be hit hard and some sites will be alright.

Everyone in the SEO community is talking about this.

It is the third update of 2025.

We had 5 updates from Google last year.

Google is doing always updates.

Every day Google does updates.

It’s not a new thing.

Many sites have been hit by the previous updates, like the helpful content update.

We are looking forward to seeing what will happen right now.

The first thing we have seen is the fall in traffic from 30 to 58% due to the AI Overviews.

THE GREAT DECOUPLING

We’re facing the great decoupling.

In SEO that means that the impressions are decoupling from the clicks and many sites are facing a great drop in traffic.

But it seems that it is a small hit for the websites that are real businesses and a huge hit for the news media sites that have informational content and they have seen their Search Engine Results to go deep and deep.

So what we can do in order to stay alive from this update?

What we can do to keep the rankings in check?

1. DON’T DO ANYTHING TILL THE GOOGLE UPDATE ROLLS OUT IN FULL

It’s like a falling knife right now.

You cannot do anything if you can’t see what happens on your website.

Maybe you will face changes, or maybe you will not.

Maybe this update will affect you positively or negatively or doesn’t affect you at all.

So don’t do anything till August.

Also read: How to Choose the Best Marketing Agency for Your Roofing Business?

2. EVALUATE THE SITUATION OF YOUR WEBSITE TRAFFIC BEFORE AND AFTER THE GOOGLE UPDATE

Evaluate the situation of your website traffic before and after the Google update.

That means that you cannot do anything till the Google update has finished.

If the Google update hasn’t finished, then you cannot do anything till the end.

But how to evaluate the situation of your website traffic before and after the update?

If you are not an SEO expert, you can ask for expert advice from us.

We’re here to assist you to re rank again and claim back your rankings and hit the first page of Google and the first results of Google.

3. ADJUST YOUR SEO STRATEGY

And after evaluating the situation, the third step is to adjust your SEO strategy.

What does it mean?

It means what you were doing before and what you will do now.

If your site seems that has an increase in rankings, then you have to continue doing what you are doing.

If not, then you have to readjust and reconsider what you will do next.

Also read: Digital Marketing Trends for 2025: A UK Author’s View #DIVRAMIS.

4. TAKE IMMEDIATE MASSIVE ACTION

You need to take massive action in the right direction, not the wrong direction, because your site will go deeper and deeper into the abyss.

And what is that immediate massive action?

You have to see what is working and kill everything that is not working.

5. THE 80/20 PARETO RULE ALSO APPLIES TO SEO

Pareto was an Italian economist, and his rule says that 80% of results come from 20% of the effort.

The reverse is also true.

This also applies to SEO.

There is 96:4 and so on.

You will do dozens of thing,s but 20% will work.

But you have to do 100 things for 20 to work.

6. CREATE CLASSIC AND UNIQUE CONTENT

And number 6 is to create classic and unique content.

This is also a stable thing that I always say to everyone.

Does your website has classic and unique content?

Classic content will stay longer, will rank longer, and you won’t have to be afraid of any competition.

But many people are doing classic content.

For instance, I am not doing content for June Google Core Update because it will last only 3 months and then we’ll have another Google update,e and everyone is going to talk about the other update.

So I’m doing this about Google core updates in general and how to avoid falling into search engines’ result pages.

Why? Because this is classic and unique content.

It’s me. I’m doing videos.

I’m doing shorts and I’m sharing them on social media.

So, that means creating classic, unique content that everyone loves and Google wants.

7. STRENGTHEN YOUR BRAND ON THE INTERNET

Personal branding and branding in general are something that cannot be taken away from you.

The value of brands is getting higher and higher every year.

For instance, if you see the Hermes bags, the prices start from

$3,000 to $25,000.

But the company is selling more and more because the demand is getting higher and

higher every year.

Why?

Because they have done something that is called scarcity.

So you need to strengthen your brand on the internet.

Also read: GONE! MY SITE DISAPPEARED FROM GOOGLE NOW WHAT?

8. PUBLISH SHORT VIDEOS ON SOCIAL MEDIA FITTYX SYSTEM

FACEBOOK

INSTAGRAM

TIKTOK

THREADS

YOUTUBE

X (TWITTER)

And if you see, short videos are ranking on social media and Google as well.

Als,o you have to embed the videos from YouTube on your website.

I am using Restream AI to make shorts from every live I am doing.

You can live stream in other social media apart from YouTube.

9. PUBLISH SHORT VIDEOS ON GOOGLE BUSINESS PROFILE

Local SEO is affected, and you can get better rankings with short videos, especially by using your mobile phone.

You have to share your short videos on Facebook, Instagram, TikTok, Threads, YouTube, X, and your Google Business Profile.

You have to work more with Google websites like Blogspot.

Google tries to maximize its profit with every update.

It’s an advertising company with many other services.

10. SEARCH EVERYWHERE OPTIMIZATION VS SEARCH ENGINE OPTIMIZATION

This is the new strategy I think will prevail, especially with AI Overviews and AI SEO.

You need to have more than one channel in order to drive traffic to your website, apart from the SERPs and organic traffic.

11. CREATE BACKLINKS TO ALL YOUR SOCIAL PROFILES AND YOUR SITE AND GBP

Backlinks still work.

If you are not ranking well or if you’re facing indexing problems, the secret is to create new backlinks to your new posts and your new social media profiles in order to get ranked on Google.

Social media profiles rank in Google.

You need to have more social media traffic.

If you want to build backlinks and you don’t know how, you can ask for a quote from us.

Another new social media that I have discovered is Bsky.app.

It was a spin-off from Twitter.

You can find me there.

Claim your SEO quote today!

I am Yannis Divramis, I am a SEO Expert.

I run the SEO Agency Paramarketing and I am very glad that you’ve watched this video and keep watching the other videos, because we are posting every month many videos about SEO.

So, if you run a website and want to rank higher in Google, you can ask now for a website promotion offer and get a quote for us.

I am Yannis Divramis and I will see you on the next video.

Ask now for a website promotion offer

Watch the Full Video

Video Transcript (Full)

Below is the complete, unabridged transcript of the live discussion, only lightly cleaned for readability (ASR-caught spellings of the speaker’s name and brand normalized).

Intro

I’m an SEO guy from Greece, and I forgot to change my name. That is in Greek, Giannis Divramis. So it’s time to learn Greek. So if SEO is Greek for you, it’s time to make it and decode it to make it in English. Okay, that’s a small mistake, but no worries. We’re going to finish this live, and you can watch this live from YouTube and register in my YouTube channel in order to see and not to lose every update we have with Google.

I’m an SEO guy from Greece and based here in the last 13 years and we’re doing SEO. My SEO agency is called Divramis SEO Agency, and we’re also doing an international SEO agency for the United States and other parts of the world. If you want to learn more about us you can subscribe to the newsletter, get on the first page of Google, put your best email here and subscribe and you will hear from us every week. Also, if you’re going to get on the first page of Google, you can get a quote or ask for a code here — you can fill in your name, your email, subject, phone and I will call you back, or I will arrange a video call in order to see your website and say what to do.

Why This Video — The June Google Core Update

And having said that, why am I doing this video? Because we are now in the middle of a huge Google Core Update, the June Google Core Update, that started on the 30th of June and it will roll out in the next three weeks.

If we visit the Search Console of Google you can see that we’re in the middle of the June core update: “Incident affecting ranking” — and that means that the rollout may take up to three weeks to complete. This is public information, we can see it in your Google search status dashboard. Also the SEO community now is in great upset because everyone is talking about the June Google Core Update — that is brutal — and what we know till now: some websites will be hit hard, some sites will be all right.

Everyone in the SEO community is talking about this — like Edward Sterling, like Barry Schwartz, many other SEO agents around the world and many other important websites that are number one in the SEO community like the Search Engine Roundtable, Search Engine Land, Search Engine Journal, Exposure Ninja and many other guys from India with YouTube shorts — sorry for the funny accent — but you can learn a lot from me if you stay till the end. And here is the first live we’re doing on this channel, Giannis Divramis SEO International — you can subscribe right now to watch the update and keep updated.

Three Updates This Year, Five Last Year

It’s the third update this year from the five previous years we had from Google, and we have to mention that Google is doing updates always — every day is doing updates. It’s not a new thing. Many sites have been hit from the previous updates like the Helpful Content Update, and we’re looking forward to see what will happen right now.

Traffic Falls of 30% to 58% — The Great Decoupling

The first thing we have seen is the fall in traffic from 30% to 58% due to the AI Overviews, and we’re facing the Great Decoupling. As in SEO, that means that the impressions are decoupled from the clicks, and many sites are facing a great drop in traffic. But it seems that it is more than a small hit for the websites that are real businesses — and a huge hit for the news media sites that have information content, they have seen their search engine results go deep and deep.

11 Things You Can Do Right Now

So what we can do in order to stay alive from this update, what we can do to keep the rankings in check? Here I have 11 things that you can do right now.

1. Don’t Do Anything Till the Update Rolls Out in Full

It’s like a falling knife right now — we cannot do anything if you cannot see what has been done. If you will have any changes in your website, maybe you will face changes, maybe you will not. Maybe this update will affect you positively or negatively or doesn’t affect you at all. So don’t do anything till August.

2. Evaluate the Situation of Your Website Traffic Before and After

Second: evaluate the situation of your website traffic before and after the Google Update. That means that you cannot do anything till the Google Update has finished. If the Google Update hasn’t finished then you cannot do anything until the end. But how to evaluate the situation of your website traffic — because before and after, if you are not an SEO expert, you can ask for expert advice from us. We’re here to assist you to re-rank again and to claim back your rankings and to hit the first page of Google, the first results of Google.

3. Adjust Your SEO Strategy

And after evaluating the situation is step three — to adjust your SEO strategy. What does it mean? What you were doing before and what will you do now? If your site seems that has an increase in the rankings then you have to continue doing what you are doing. If not, then you have to readjust and reconsider what you will do next.

4. Take Immediate Massive Action

Number four is to take immediate massive action. Like many other guru of personal coaches are saying, you need to do massive action in the right direction, not to the wrong direction because your site will go deeper and deeper into the abyss. And what is that immediate massive action? You have to see what is working and kill everything that is not working.

5. The 80/20 Pareto Rule Also Applies to SEO

This is number five, the 80/20 Pareto rule also applies to SEO. Vilfredo Pareto was an Italian economist that noted that the greatest results comes from — that 20 percent of the actions produces 80% of the results. So you have to do 100 things in order to see what are the 20 that are working, and keep doing that thing. Also we have the second tier of Pareto rule that is at 96/4 — apart from the 100 things you’re doing, only the four will give you an edge, captivate and tear the competition apart and help you to rank on the first page of Google.

6. Create Classic and Unique Content

Number six is to create classic and unique content. This is also a stable thing that I always say to everyone: does your website have classic and unique content? Classic content will stay longer, will rank longer, and you don’t have to be afraid about any competition. But many people they’re doing classic content and everyone is starting doing classic content — what I mean with classic content?

For instance, we have the June Google Core Update. I’m not doing any coding about this update. Why? Because it will last only three months and then we’ll have another Google update and everyone who is going to talk about the other updates. So it’s not classic content that’s coming — so I’m doing this about Google Core Updates in general and how to avoid falling in the search engine result pages. Why? Because this is classic and unique content. It’s me, I’m doing videos, I’m being short and I’m publishing in all the internet. So that means: create classic unique content that everyone loves and Google wants.

7. Strengthen Your Brand on the Internet

Seven: strengthen your brand on the internet. Personal branding and product in general is something that cannot be taken away from you. The brands, the value of the brands are getting higher and higher every year.

For instance, if you see the Hermès bags, the prices start from three thousand dollars to twenty-five thousand — but the company is selling more and more because the demand is getting higher and higher every year. Why? Because they have done something that is called scarcity. So you need to strengthen your brand on the internet. How do I strengthen my brand on the internet? It’s number eight.

8. Publish Short Videos on Social Media

Publish short videos on social media. It’s a full-stack system: Facebook, Instagram, TikTok, Threads, YouTube and X — that is the ex-Twitter. Twitter supports short videos, and if you see, short videos are ranking on Google as well. There are many short videos from Indian guys and we can try it without personalization here, so you can see that we have less shorts here — but we have “People also search for”. So we need short videos on Facebook, Instagram, TikTok, Threads, YouTube, X.

Also you have to embed the web videos from YouTube to your website — like I’m doing here — and you can also register your email in order to see more (like “the gone my site disappeared from Google, now what”) — it’s a video that’s not short, but you can do long-form videos with Restream, that I’m running down right here. Restream also has a service that is called Google AIs and you can take five shorts for every live that you are doing. Also you can live stream in many other medias apart from YouTube. I’m doing only YouTube due to the low speeds we have here and I’m facing here right now — but no regrets, we can do it better in the future with the optical fiber cable connection.

9. Publish Short Videos on Google Business Profile

Nine is publish short videos on Google Business Profile. Also the Google Business Profile — if you’re going to do a local SEO, it’s affected. And again, you can get better rankings with short videos, especially by using your mobile phone. This is the secret here.

And you have to publish the same short videos on Facebook, Instagram, TikTok, YouTube, Twitter, Google Business Profile, and then embed them from YouTube to your website. And you have to work more with Google stacks or Google websites like Blogspot, Google Sites and every other Google property. Google properties are always ranking positively after a Google update — are always being favored by Google — because Google with every update tries to maximize its profit as a public company in NASDAQ. So it’s an advertising company with many, many other services.

10. Search Everywhere Optimization vs. Search Engine Optimization

Number 10 is Search Everywhere Optimization versus Search Engine Optimization. This is the strategy — the new strategy — I think it will prevail, especially with AI Overviews and AI SEO. You need to have more than one channel to take traffic to your website and drive traffic to your website — apart from SERPs, apart from organic traffic.

11. Create Backlinks to All Your Social Profiles

And 11: create backlinks to all your social profiles, your site and Google Business Profile. Backlinks still work. Backlinks are the blood of the web, of the internet. And if you’re not ranking well, or if you are facing indexing problems, the secret is create new backlinks to your new posts and your new social media profiles in order to get ranked on Google — because all of these websites, all of this social media profiles have been ranked in Google.

You can see as well the Reddit community is also very, very live. LinkedIn and many, many other websites are ranking. Also you can see that many other sites like Twitter are indexed by Google and you can see it on the search engine result pages. So you need to have more things in social and more social media traffic.

If you want to build backlinks and you don’t know how, you can ask for a quote from us. Please feel free to contact us for any inquiries about quality of service in your area. Leave your name, your phone, your email and we will contact you as soon as possible — maybe in 24 hours — to make a video call and see how can we rank your website on the first results of Google.

Closing — Follow Me on Bluesky

That’s all guys — another new social media that I have discovered before: it was a spin-off from Twitter and it’s called bsky.app (Bluesky). You can find me there — my name is Giannis Divramis — and you can follow me. I have both — I have my Greek website there — but no worries, you can still send me messages, I will answer back in English.

So that’s all guys. Thank you for watching, and please subscribe to my YouTube channel because we only have 220 subscribers right now — and I’m going to see you again maybe tomorrow. Thank you very much for watching.

GET ON THE FIRST PAGE OF GOOGLE!

Thank you!