GOOGLE CORE UPDATES HOW TO AVOID FALLING INTO SEARCH ENGINES
This is Yannis Divramis.
I am an SEO expert from Greece.
I have been doing SEO since 2013.
My SEO Agency is called Divramis SEO Agency.
We are also an International SEO Agency for the United States and other parts of the world.
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June Google Core Update 2025
3 UPDATES FROM 5 THE PREVIOUS YEAR
FALL IN TRAFFIC FROM 30% TO 58%
If you want to get on the first page of Google you can ask for a quote!
We are in the middle of a huge Google Core Update.
It started on the 30th of June and it will be completed in the next 3 weeks.
This is public information.
We can see it in Google’s search status dashboard.
Also the SEO community talks about Google June Core Updates.
Some sites will be hit hard and some sites will be alright.
Everyone in the SEO community is talking about this.
It is the third update of 2025.
We had 5 updates from Google last year.
Google is doing always updates.
Every day Google does updates.
It’s not a new thing.
Many sites have been hit by the previous updates, like the helpful content update.
We are looking forward to seeing what will happen right now.
The first thing we have seen is the fall in traffic from 30 to 58% due to the AI Overviews.
THE GREAT DECOUPLING
We’re facing the great decoupling.
In SEO that means that the impressions are decoupling from the clicks and many sites are facing a great drop in traffic.
But it seems that it is a small hit for the websites that are real businesses and a huge hit for the news media sites that have informational content and they have seen their Search Engine Results to go deep and deep.
So what we can do in order to stay alive from this update?
What we can do to keep the rankings in check?
1. DON’T DO ANYTHING TILL THE GOOGLE UPDATE ROLLS OUT IN FULL
It’s like a falling knife right now.
You cannot do anything if you can’t see what happens on your website.
Maybe you will face changes, or maybe you will not.
Maybe this update will affect you positively or negatively or doesn’t affect you at all.
So don’t do anything till August.
Also read: How to Choose the Best Marketing Agency for Your Roofing Business?
2. EVALUATE THE SITUATION OF YOUR WEBSITE TRAFFIC BEFORE AND AFTER THE GOOGLE UPDATE
Evaluate the situation of your website traffic before and after the Google update.
That means that you cannot do anything till the Google update has finished.
If the Google update hasn’t finished, then you cannot do anything till the end.
But how to evaluate the situation of your website traffic before and after the update?
If you are not an SEO expert, you can ask for expert advice from us.
We’re here to assist you to re rank again and claim back your rankings and hit the first page of Google and the first results of Google.
3. ADJUST YOUR SEO STRATEGY
And after evaluating the situation, the third step is to adjust your SEO strategy.
What does it mean?
It means what you were doing before and what you will do now.
If your site seems that has an increase in rankings, then you have to continue doing what you are doing.
If not, then you have to readjust and reconsider what you will do next.
Also read: Digital Marketing Trends for 2025: A UK Author’s View #DIVRAMIS.
4. TAKE IMMEDIATE MASSIVE ACTION
You need to take massive action in the right direction, not the wrong direction, because your site will go deeper and deeper into the abyss.
And what is that immediate massive action?
You have to see what is working and kill everything that is not working.
5. THE 80/20 PARETO RULE ALSO APPLIES TO SEO
Pareto was an Italian economist, and his rule says that 80% of results come from 20% of the effort.
The reverse is also true.
This also applies to SEO.
There is 96:4 and so on.
You will do dozens of thing,s but 20% will work.
But you have to do 100 things for 20 to work.
6. CREATE CLASSIC AND UNIQUE CONTENT
And number 6 is to create classic and unique content.
This is also a stable thing that I always say to everyone.
Does your website has classic and unique content?
Classic content will stay longer, will rank longer, and you won’t have to be afraid of any competition.
But many people are doing classic content.
For instance, I am not doing content for June Google Core Update because it will last only 3 months and then we’ll have another Google update,e and everyone is going to talk about the other update.
So I’m doing this about Google core updates in general and how to avoid falling into search engines’ result pages.
Why? Because this is classic and unique content.
It’s me. I’m doing videos.
I’m doing shorts and I’m sharing them on social media.
So, that means creating classic, unique content that everyone loves and Google wants.
7. STRENGTHEN YOUR BRAND ON THE INTERNET
Personal branding and branding in general are something that cannot be taken away from you.
The value of brands is getting higher and higher every year.
For instance, if you see the Hermes bags, the prices start from
$3,000 to $25,000.
But the company is selling more and more because the demand is getting higher and
higher every year.
Why?
Because they have done something that is called scarcity.
So you need to strengthen your brand on the internet.
Also read: GONE! MY SITE DISAPPEARED FROM GOOGLE NOW WHAT?
8. PUBLISH SHORT VIDEOS ON SOCIAL MEDIA FITTYX SYSTEM
TIKTOK
THREADS
YOUTUBE
X (TWITTER)
And if you see, short videos are ranking on social media and Google as well.
Als,o you have to embed the videos from YouTube on your website.
I am using Restream AI to make shorts from every live I am doing.
You can live stream in other social media apart from YouTube.
9. PUBLISH SHORT VIDEOS ON GOOGLE BUSINESS PROFILE
Local SEO is affected, and you can get better rankings with short videos, especially by using your mobile phone.
You have to share your short videos on Facebook, Instagram, TikTok, Threads, YouTube, X, and your Google Business Profile.
You have to work more with Google websites like Blogspot.
Google tries to maximize its profit with every update.
It’s an advertising company with many other services.
10. SEARCH EVERYWHERE OPTIMIZATION VS SEARCH ENGINE OPTIMIZATION
This is the new strategy I think will prevail, especially with AI Overviews and AI SEO.
You need to have more than one channel in order to drive traffic to your website, apart from the SERPs and organic traffic.
11. CREATE BACKLINKS TO ALL YOUR SOCIAL PROFILES AND YOUR SITE AND GBP
Backlinks still work.
If you are not ranking well or if you’re facing indexing problems, the secret is to create new backlinks to your new posts and your new social media profiles in order to get ranked on Google.
Social media profiles rank in Google.
You need to have more social media traffic.
If you want to build backlinks and you don’t know how, you can ask for a quote from us.
Another new social media that I have discovered is Bsky.app.
It was a spin-off from Twitter.
You can find me there.
Claim your SEO quote today!
I am Yannis Divramis, I am a SEO Expert.
I run the SEO Agency Paramarketing and I am very glad that you’ve watched this video and keep watching the other videos, because we are posting every month many videos about SEO.
So, if you run a website and want to rank higher in Google, you can ask now for a website promotion offer and get a quote for us.
I am Yannis Divramis and I will see you on the next video.