INHOUSE SEO EXPERT VS SEO AGENCY WHICH IS THE BEST FOR YOUR NEEDS?

Hello, guys.

My name is Yannis Divramis.

I’m an SEO expert with an SEO agency, Divramis SEO agency.

We’re based in Greece, but we’re doing international SEO for the United States, UK, Australia, and all the English speaking countries.

And today we’re gonna talk about inhouse SEO expert vs SEO agency.

Which is better?

For my live I use restream.io.

It is the best program now for live streaming.

Plus, it offers free AI shorts for your YouTube channel, TikTok, Instagram, Twitter, threads, Reddit, or whatever.

So, in house SEO expert vs SEO agency.

You can subscribe to my channel right now, Yannis Divramis SEO International.

WHAT IS INHOUSE SEO?

Inhouse SEO is to hire an SEO expert within the company and pay them as a full-time employee.

WHAT IS AN SEO AGENCY?

The SEO agency is a search engine optimization agency.

You can hire it outside the company.

It’s not an inhouse SEO.

It’s an outside developer or an outside contractor, and they can provide you SEO services.

What are the advantages of inhouse SEO expert and what are the disadvantages?

We’re gonna talk about this right now.

But before doing this, we’re going to do a small literature review.

If we go to Google and, search with a term inhouse of expert vs SEO agency, we can see that we have AI overviews.

And it can give us some very, very good quality results.

Also read: 11 DIGITAL MARKETING TIPS FOR EVERY BUSINESS AND WEBSITES.

The first results is from Huble Blog.

I think Huble is an SEO agencyand they are ranking on the first, result of the AIs.

Hire an SEO and inhouse specialist.

It’s a very structured result and very structured answer.

And we can see what are the negatives and the positives of each thing of each option.

It’s also it has also many, many aspects of the problem, and the call to action is to hire them.

Also, if we do a small research in Gemini 2.5 Flash inhouse expert vs SEO agency with a free account, we can see that Google has the same almost results due to the fact that, Gemini is deriving the results from Google.

On the other hand ChatGPT takes results from Bing.

Bing is a lot more, poorer in the results and but we still have some results here.

There are a bit telegraphical, but there are still results and acceptable results.

So, you know, also, it has the final result is to take someone inside and outside as a hybrid model.

Also, if we see the results here in the Google AI, it combines like a mosaic from many different sites.

Nobody knows if it’s correct.

So we need some critical mind here in order to figure it out.

So if you’re not an SEO expert or you don’t have any expertise in this field, maybe you will find it very difficult to figure it out if it is correct or not.

So, in my opinion, you have only to learn not from AI, but from pages and websites and YouTube channels and SEO resources that have proven themselves and are not somechanical or written only for ChatGPT.

Inhouse SEO expert VS SEO agent, what do you think?

Which is the best for your needs?

And I have written this post, due to my experience that I have since 2013 in SEO and since 2000 in web design and local design and marketing.

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ADVANTAGES OF INHOUSE SEO EXPERT

1. IMMEDIATE RAPPORT

The advantage of an inhouse SEO expert is the immediate report that can give you within the company.

This is one of the best advantages.

But, do you need immediate report in SEO?

I think not so much because SEO is a long term procedure, and it can take months or even years to rank.

So this is not a very critical fact.

2. BETTER CONTROL

You can better control your SEO procedures and the SEO rankings,

But if you are not an SEO expert already, the better control is not something that you need.

Or maybe it’s better to have an SEO agency that you cannot control but delivers than and then have someone who cannot deliver.

3. TECHNICAL SUPPORT

The third is the technical support.

This is critical and crucial.

If you have daily technical support, things that you have to do by yourself, it’s better to hire another guy in order to do it that has better technical knowledge of the website.

And if you have to update your blog every day, your website every day, if you have an eshop, it’s better to have an in house SEO expert or whatever.

4. IDEAL FOR LARGE BUSINESSES

And the fourth is ideal for the large businesses.

If you have a large business center and run large business, then you have to give someone many jobs to do apart from SEO.

It can mean that they could do Google Ads, social media etc.

And they know your business better than an external operator.

Also read: GONE! MY SITE DISAPPEARED FROM GOOGLE NOW WHAT?

DISADVANTAGES OF INHOUSE SEO EXPERT

What are the disadvantages of inhouse SEO expert right now?

1. THERE ARE NO SEO SPECIALISTS IMMEDIATELY AVAILABLE FOR HIRING

IT TAKES 4 YEARS TO BECOME AN SEO SPECIALIST

The first are there are no SEO specialists immediately available for hiring.

If you go to TrueLancer or Fiverr or wherever you see that many people are unemployed because they don’t have the skills to be employed, or many people are overskilled and cannot be employed.

If someone has the skills to become an SEO specialist and SEO expert, they can do it alone without needing a company to hire them.

Why?

Because they can make more money as a freelancer than to be hired by another company.

It takes four years to become an SEO specialist.

That’s true.

See more about SEO:

Why I give you all these resources here?

The reason is that you need to learn, you need to study, and you need many, many years and many, many experience and experiments.

SEO is marketing.

Marketing is test.

You have to test everything in order to become an SEO expert.

2. COST 1500€+ PER MONTH

So the second thing that SEO has cost €1,500 plus per month, especially in Greece, you can also hire a freelancer and or another guy from Philippines.

It will cost half the money, but the results are not guaranteed.

So you need a bit of salt in order to find someone that is the proper fit for you.

If you’re an American company, the cost for an specialized SEO expert in your field will be three times as much the baseline.

I think it will be 4.000 -5.000 $and even more.

3. REDUCED PBN CAPABILITIES, SITE FOR BACKLINKS

So, the third disadvantage is that reduced PBN capabilities site for backlinks.

An inhouse SEO Expert doesn’t have the resources ready and developed there in order to do proper SEO because backlinks is number one for Google right now.

It’s the number one Google ranking factor.

So, you need to have at least some websites to gain links from.

So, someone that is higher doesn’t mean that has the facet or the qualities that you need to do.

4. SCALING DEVELOPMENT PROBLEMS

The fourth is scaling and development problems.

If you hire a person and you are ecommerce website, to scale it from $1 to $10.000, maybe scaling to $ 20.000it will be a bit difficult.

Maybe you need external support from an SEO agency or someone else.

You have to hire a second person, third etc.

Also read: Google Entity Stacking How to make the most of Google to rank first on Google!

5. IF HE/SHE LEAVES YOU HAVE TO FIND ANOTHER SIMILAR ONE

If he/she leaves you, You have to find another similar one, similar in knowledge and capabilities.

Hiring a guy is a bit difficult now.

You have to interview many, many people, I think, at least 10 who you think they know the job.

ADVANTAGES OF SEO AGENCY

So let’s go to the advantages of an SEO agency.

1. MANY YEARS OF EXPERIENCE AND KNOW-HOW

The first is the many years of experience and the knowhow.

Many people that run an SEO Agency or are SEO freelancers they’re in the market for years.

They have survived and they have proven results.

They have many resources.

2. MANY RESOURCES READY FOR SITE FOR BACKLINKS, COPYWRITERS

The second is that they have ready sites ready for backlinks, copywriting, PR, campaigns, and all the knowledge you need in order to react immediately.

3. LARGE TEAM

The third is that they have a large team, and, you will always find someone to do something on your website.

If you have a guy that is an inhouse SEO expert and goes for a vacation, then you’ll have a problem.

Here, someone else will replace and do the job for you.

4. IMPLEMENTED RESULTS AND PROVEN

The fourth advantage is to implement results and then have implemented results and proven results.

An SEO agency has the specification to do a good website SEO for you.

For instance, if you’re a roofing company, you can find someone that have done the same things in roofing and roofers and get with them.

Also read: How to Choose the Best Marketing Agency for Your Roofing Business?

5. COST/INVESTMENT

And the fifth is a cost through investment analysis or the cost benefit analysis.

And if you invest, for instance, $1,000 in an SEO agency, they maybe they can implement the same SEO with a part time employee with $2,000.

I think it’s cheaper and wiser to start with an SEO agency and then scale from them and take another guy inside if you want to scale more.

DISADVANTAGES OF SEO AGENCY

Also hiring an SEO agency has also some disadvantages.

What are the main disadvantages?

1. DISTRIBUTED ATTENTION MANY PROJECTS DIFFERENT CLIENTS

The first is that they have distributed attention, many projects and different clients.

You don’t have the focus you need sometimes.

When you hire an SEO agency you can’t have the 100% of their attention or doing their work for you.

That means that they are sharing their time and their attention with other people.

That’s this is also a negative and a positive as well because they can exchange links with us.

That’s very good.

And believe me, exchanging links with real websites is the best way to get some rankings on Google immediately because those websites are already indexed and their backlinks are very good and of the first quality.

2. LESS UNDERSTANDING OF THE COMPANY AND THE SUBJECT

3. SLIGHTLY WORSE COMMUNICATION AND NOT SO IMMEDIATE

The third is that you will have slightly worse communication and not so immediate.

For instance, if you call the SEO agency in the morning, they can respond back in an hour or 3 hours or 24 hours.

Is it a problem in the SEO industry?

Maybe not because SEO is a long-term procedure, and you need to spend months and months or even years in order to rank.

So I think this is not a bad thing if the SEO agency is responsible and can deliver.

4. NOT CONSTANT QUALITY, YOU CHANGE FROM SEO AGENCY TO SEO AGENCY

If you change from an SEO agency to another, an SEO agency is better than the other, or some SEO Agencies have another specialization in other field and not in yours and cannot deliver in your field.

So you have to be very careful and find someone who is the best fit for you.

WHEN SHOULD YOU CHOOSE AN IN-COMPANY SEO EXPERT?

So the other question is when should you choose an inhouse SEO expert?

1. WHEN YOU ARE A LARGE BUSINESS AND HAVE A MARKETING BUDGET

First, when you are a large business and you have a marketing budget, then you need to hire someone in order to oversee and monitor every procedure.

It’s like an SEO manager, for instance.

And you can also hire an SEO agency on the top.

2. YOU NEED IMMEDIATE TECHNICAL SUPPORT AND CHANGES TO YOUR SITE

If you need the daily blogging or daily support, it’s better to have an inhouse person.

3. YOU HAVE DAILY SEO WORK

Third, you have daily SEO work or Google Ads that needs some screening and some change every day.

Also, if you are doing social media.

4. YOU WANT IMMEDIATE RESULTS AND TRANSPARENCY

If transparency is a must in your company and, you’re afraid that some secrets of the company could go around, it’s better to hire someone inside.

WHEN SHOULD YOU CHOOSE AN SEO AGENCY?

And when should you choose an SEO agency, like Divramis SEO Agency?

1. WHEN THERE IS NO KNOW-HOW IN SEO

If you don’t have any know-how and you’re a total starter or a beginner, it’s better to start with an SEO agency and then have someone inside.

2. WHEN THERE IS NO BUDGET TO HIRE AN SEO EXPERT

if you don’t have a budget, then you can start with an SEO agency.

3. WHEN YOU WANT LOWEST COST AND IMMEDIATE RESULTS

The third is when you want the lowest cost and immediate results.

You don’t have immediate results.

You have immediate things to be done.

Results are coming from the least things that can provide results.

These things maybe are not in hand or within the knowledge field of someone that is in your hire.

4. WHEN THERE IS VERY HIGH COMPETITION IN YOUR INDUSTRY AND YOU NEED MANY DIFFERENT SEO TACTICS

When there is a very high competition, you need many different SEO tactics.

An SEO Agency has, many tactics to do, like PR, like social media, like CTR, like Google Business Profile, backlinking, etc.

So you need many, many things in order to rank.

And then you need an SEO agency, than a single, one-man show.

THE HYBRID SOLUTION OF BOTH IS THE BEST

So, which solution is the best?

I think the hybrid solution of both is the best.

If you have both of them, you will have a better solution and better results.

That’s the reason I think that you need at least one inside and one outside.

They will fill in the gaps of the other.

That’s all, guys.

I’m Yannis Dvramis.

You can also ask for an SEO quote if you want to rank on the first page of Google.

Also, you can call me on Viber and WhatsApp.

Claim your SEO quote today!

This is Yannis Divramis.

I am an SEO expert from Greece.

I have been doing SEO since 2013.

My SEO Agency is called Divramis SEO Agency.

We are also an International SEO Agency for the United States and other parts of the world.

You can subscribe to our newsletter if you want to learn more about us and get on the first page of Google.

Claim your SEO quote today!

I am Yannis Divramis, I am a SEO Expert.

I run the SEO Agency Paramarketing and I am very glad that you’ve watched this video and keep watching the other videos, because we are posting every month many videos about SEO.

So, if you run a website and want to rank higher in Google, you can ask now for a website promotion offer and get a quote for us.

I am Yannis Divramis and I will see you on the next video.

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Thank you!